Heewon Kim

Chainlink Brand Campaign
Microsoft Fluent Illustration
IBM Sports & Entertainment
Specialized Holiday Campaign
IBM Concert Launch Film
Google UXU 2021
Shopify Annual Summit
Apple 
Additional Works

Info
Instagram
IBM
Concert Launch Film
 BUCK created a 90-second film for the 2024 Think convention, using abstract 2D and 3D metaphors to unveil IBM's new AI-driven technology automation platform, IBM Concert. The narrative progresses through stages of ingestion, understanding, recommendation, and conversation, combining 3D assets with dynamic 2D graphic systems to depict complex workflows and narrative harmony.


As part of the design team, I focused on the 2D elements of the film. I sketched storyboards to map out the visual narrative and helped define the overall look and feel, developing the core visual style used throughout the piece.

BUCK은 2024 Think 컨퍼런스를 위해 90초 분량의 영상을 제작했습니다. 추상적인 2D 와 3D 메타포를 활용해 IBM의 새로운 AI 기반 기술 자동화 플랫폼인 IBM Concert를 소개하고, 데이터 수집, 이해, 추천, 대화로 이어지는 과정을 시각적으로 표현했습니다.

디자인 팀의 일원으로 영상의 2D 요소를 중심으로 작업했습니다. 스토리보드를 제작해 전체적인 비주얼 흐름을 구성하고, 영상 전반의 핵심 비주얼 스타일과 디자인 방향을 정립했습니다.




Credits
BUCK
GCD

Jon Gorman



CD

Yker Moreno



AD

Lauren King



2D Design

Heewon Kim

3D Design

Taylor James

Jesseter Wang

Marcus Bakke



3D Animation

Taylor James

Jesseter Wang

Michael Russo

Marcus Bakke

Duncan DiMichiel



2D Animation

Dan Cantelm

Paola Chen

Vincenzo Lodigiani

Michael Russo


Editor

Talia Mazzarella


Production 
Kitty Dillard
Mark Groeschner



Audio Mix

Antfood